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Marketing Manager

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As a technology partner for SMEs, Nexus Innovations supports managers and their teams in the ideation, development and adoption of business technologies.

As Microsoft experts, we combine business strategy and user experience to deliver solutions that enable everyone to have a positive impact on their organization’s performance. 

Our strength lies in our ability to customize Microsoft cloud technologies to better integrate them with our customers’ ways of doing things, and get the most out of them. 

Our mission: To provide users with high-performance technological tools that give meaning to their work and have a positive impact on their organization.

Our vision: To help people work better on what matters.

Your role:

Outreach and brand awareness

  • Create advertising (organic and paid) for outreach events (participation in conferences or congresses, contests, webinars…)
  • Contribute to the research of ideas and production of promotional tools for our presence at events
  • Support our brand ambassadors in their strategy, mentoring and best practices
  • Create and organize events and activities to raise the brand’s profile

Marketing project management

  • Establish planning needs and actions to support the marketing plan
  • Develop customer and candidate acquisition and conversion strategies
  • Measure and analyze the effectiveness of marketing actions and propose adjustments based on results
  • Manage the marketing budget with a view to maximizing returns
  • Manage external suppliers and partners

Funnel sales

  • Implement a lead generation campaign strategy on digital platforms
  • Build the desired experience enabling the transition from external audience to lead creation
  • Manage Funnel tracking tools
  • Build campaigns to target customers according to their stage in the customer experience process
  • Support the sales team to give them the tools they need.

Digital content

  • Create, monitor and control digital campaigns based on marketing strategy
  • Build and maintain a content roadmap
  • Write a variety of content (blog posts, external communications, social media posts, landing pages, emails, mailing lists, etc.).
  • Support the recruitment team by advising and structuring the creation of content aimed at attracting candidate personas
  • Work closely with technical experts to develop new content ideas
  • Validate the relevance of content created
  • Develop and update the website

What we offer (our benefits) :

  • flexible leave (absences, illness, vacation, etc.)  
  • a hybrid work environment, as you choose whether to work from home or in the office
  • harmony between your professional and personal life, because you can’t have one without the other.
  • total trust from day 1, because we prioritize your autonomy. 
  • an invitation to share your ideas, give your opinion and even contribute to Nexus’ success.
  • 2 hours paid time per week for sports, volunteering or professional development. 
  • telemedicine services, RRSPs and group insurance paid 100% by your employer. 

We prioritize well-being.

Finding personal fulfillment at work is more than a matter of advantages and schedules. It’s about being autonomous, achieving one’s potential, and helping one another.

Learn more about our culture
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